VR and AR: Game-Changing Technologies for Businesses in 2017

Virtual Reality (VR) and Augmented Reality (AR) become an integral part of all top-notch technology summits. Increasing acceptance of these concepts excites businesses and customers too. Though both technologies are in the inception phase, they promise to deliver revolutionary solutions for dynamic computing and interaction among various devices.

In 2016, multiple innovative hardware launched by the tech giants for enterprises and customers. So, this year is going to be a landmark for exclusive AR and VR success. We can expect a large number of technology releases in next couple of years.

‘The sales of augmented and virtual reality devices could reach $80 billion by 2025.’ — Goldman Sachs

As these technologies have started gaining immense popularity, it is essential for us to know the key differences between Virtual Reality (VR) and Augmented Reality (AR). Moreover, we must have detailed insights how these technologies drive competitive edge to the businesses.

Virtual Reality (VR)

VR is a completely artificial environment. It is represented to the users in such way that users are completely immersed into an alternate environment. There is a complete exclusion of users’ real environment. The best example of VR is Oculus Rift, a wearable headset from Facebook.

Normally, VR devices do not work in an isolated environment. They tie up with other machines to gain the power of computing. Headsets, like Oculus Rift, work with multiple sensors that track the movement of user’s head and accordingly shift the images within the headset. So, device users can explore the virtual world smoothly that is projected to them as their natural world.

VR is all about content that can be delivered to end users to hold their senses. Few first generation devices are already launched in 2016. The basic focus of these devices is to engage consumers for entertainment, especially gaming.

VR for Enterprises

As we discussed, these days, entertainment industry taking full-fledged advantage of VR to amaze the users by delivering an incredible gaming experience. It also carries tremendous potential to serve the other industry domains too. AR helps enterprises in simplifying complex business processes by interacting with different machines and systems.

VR devices are useful to the manufacturing industry to create realistic training programs and view 3D renderings of models, developed using computer-supported drawing tools.

Would you like to know which advantages you can gain through the adoption of VR technology? Read out VR Is Ready to Revolutionize Your Business. Are You?

The exceptional quality is the ultimate limit of VR. As VR blocks the real-world presence completely, it also restricts the use of real environment objects. This is one of the key reasons that the concept of AR introduced to the market.

Augmented Reality (AR)

AR is an integration of digital information with users’ real-time environment. It facilitates users to continue their work while digital information is adaptively fed to real world situation. AR hardware devices run on an Operating System (OS) and work isolated without getting paired with any other device.

Android is the most popular OS nowadays. The recent AR devices are compatible to work with Android 4.x.x. New AR devices are expected from manufacturers to release at the end of this year. The forthcoming AR devices will run closely with Android 5.0. Additionally, Microsoft has recently started to work with HoloLens that is considered a game changer for the AR industry.

Gradually, most of the hardware device manufacturers have started to develop Android apps using SDKs to take benefit of AR capabilities of their devices. So, there are chances that the innovation of AR devices will be decreased in the future.

Microsoft has announced that use of HoloLens will be identical to build an app for the other Windows 10 devices. So, development of an app can be faster as developers can build the advanced apps for Android and Windows platforms using the popular app development tools.

If you are excited to explore other devices and apps that work using the AR. You can see Augmented Reality: It’s Not Magic Anymore!

These days, the market of AR app runs slowly, but it is expected to grow swiftly for enterprises.

‘The AR will be a $2.4 billion market by 2019.’ — Juniper

AR for Enterprises

Enterprises have also started exploring and experimenting the advanced offerings of AR apps and devices. AR apps are adopted by various industry domains to optimize the processes.

Creative Art:

AR provides a dynamic canvas to the design artist to put their ideas together and create a prototype instantly. This will also reduce time-to-market of any design.


Using the AR cloud, enterprises can simplify their on-field operations. While visiting the clients at remote locations for support services, field workers can call technicians and share the real-time issue with them through headset’s camera. This will help workers to talk with the technicians without holding the cell phone in the hands for a long time.


AR helps retailers at the point-of-sale, where they can allow customers to customize their products. Moreover, customers can have a real-time look at their custom designed product before they make a purchase decision.


Complicated surgeries can be done easily by communicating with expert surgeons. AR apps help medical professionals to stay connect with experts during surgery and take their important inputs to make the surgery successful. AR devices are used in medical school education as well.

Both the technologies help business in achieving their objectives by introducing next generation devices, apps, and hardware. Intuz holds exceptional competencies in building VR and AR based mobile apps for versatile industry domains. Get in touch with our experts to develop more mature, productive and robust mobile apps using VR and AR technologies.

Originally published at intuz.wordpress.com on December 7, 2016.

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