Blending the intersection of digital and reality.

Digital IRL

I first saw projection mapping in a gallery somewhere in California in the early 2000’s. As rudimentary as that implementation was, I was instantly transfixed as I explored a number of white mannequins and other real world objects combined with digital audio and video works featuring the artist.

Roll on a few years and the world of projection mapping has come a long way. It’s moved from being intriguing but expensive, to immersive, interactive and open source.

The mind-bending results can be truly impressive in a world where it’s increasingly hard to achieve_

Why this is important for us

We’ve seen BMW, Mercedes and Adobe apply large budgets to this technique and achieve displays that distort reality and leave audiences in awe. The cost of admission has dropped wildly over the years and is now only a projector and a Raspberry Pi away from warping someone’s perception of the world.

The opportunities for immersive story telling are huge and make for an impressive showcase. As we explore the intersection between digital and reality we need to be constantly evolving the techniques we use to engage our audiences.

If we think of projects like the IKEA Shopping Wall, we’re aiming to virtually transport our audience to a store, the barrier of a display limits how immersive the experience feels.

Alienware

Staging Connections used projection mapping to transform Alienware’s product launch into a world filled with aliens, telekinetics, sci-fi themes and more.

Inori Prayer

Utilising real time tracking and face projection mapping using a state of the art 1000 fps projector and ultra high speed sensing.

Box

Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera.