Confirm shaming

Guilting customers into conversion

Jun 2, 2020 · 2 min read

The game of shame is heating up. No where is this more evident than in the newsletter subscription practice or anywhere an email is required in exchange for some kind of ‘perceived value’.

‘Confirm shaming’ is either, the subtle or downright overt method of guilting users when they are given the choice to ‘opt out’. It is speculated to increase the chance of people saying ‘yes’ or at the very least nudge users to rethink their urge to say ‘no’.

And whilst guilting people into taking a desired behaviour is never good, it is an interesting tactic to intercept a user’s default behaviour.

Manipulative or genius?

Both. Disrespecting your users or making them feel bad about their decisions for commercial gain is not a strategy for good user experience. However, intercepting a user’s behaviour where auto-pilot usually kicks in, and reframing the value of your service, can be good for both the business and the customer. It’s simply a technique, and it’s up to the designer to apply good intentions behind its use.

Invent Better is a publication of Orchard

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