Invent Better
Published in

Invent Better

Evergreen content

Going green might not be sexy, but it works

Thanks to Andrew Coelho for sharing their work on Unsplash.

In an industry where the word ‘content’ has become nebulous because of the frequency in which it is used, I appreciate mentioning ‘evergreen content’ could be a slippery slope to more marketing clichés. But trust me, it’s not.

Evergreen content is in fact not sexy but it is valuable. Simply, it is content that addresses timeless themes, and answers recurring questions people in your category will commonly have.

It is not reactive content, certainly not fame building but it does focus on enduring ideas and advice that doesn’t tend to have an expiry date maintaining relevance because it addresses universal themes and questions.

Playing the long (tail) game

To create evergreen content we start with the long-tail keywords, these are the search phrases your users employ, to find their content. They have lower search volume than broad keywords and usually less competitive which makes it easier to rank for them.

Get moving, NOW!

As voice starts to gain traction in households, evergreen content is going to become critical as phrases take precedence over keywords. So, getting in the practice of creating evergreen content for our clients now, will put us in good stead for the future.

Stay mean. Go Green!

Invent Better is a publication of Orchard




Brought to you by Orchard: Creating Customer Experiences for a Modern World.

Recommended from Medium

Are You a Future Leader in Engineering?

Your LIFE is content…

Infographic — ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent report

Top tips for optimizing your community’s SEO

How does Web Development help to Grow Your Business Profitably?

Growth Marketing 101: What people say about Growth Hacking?

How to Elevate Your Sales Strategies for 2020

Advertising Secrets From The Experts

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


A creative and technology business based in Sydney & New York. Blending creative & technology to invent better outcomes that make a difference.

More from Medium

Weekly Dose of Inspiration — July 19, 2021

Instagram: Find your passion


How can we communicate effectively in public health?