Facing Reality

Up until today, virtual and augmented reality (VR/AR) has broken through the fields of just gaming and entertainment. Such as fetching your favourite creatures in Pokemon Go or tongue waggling dog selfies on Snapchat.

Virtual Reality (VR) is the computer-generated simulation of a 3D image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment. Giving progress for design, marketing, education training and retail needs.

Augmented Reality (AR) is where computer images are superimposed onto the user’s view of the real world, through a screen or headset. Adapted early by Google Glass — functioning as a hands-free smartphone, letting users access the mobile internet browser, camera, maps, calendar, and other apps by voice commands.

More of us will learn through VR and AR

Educational experiences in VR and AR will continue to become increasingly common throughout 2020. The immersive nature of VR means that pupils can engage with learning in fun new ways, and AR brings new flexibility to on-the-job training.

AR now adapted in healthcare

The possible uses for these advancements in human services are self-evident, and in 2020 we can hope to see a considerable number of these cases move from preliminaries and pilots and into general everyday use. Augmented Reality has just been embraced in treatment, where it is utilised to treat patients with fears and uneasiness issue. Virtual reality has already been adopted in therapy, where it is used to treat patients with phobias and anxiety disorders. Combined with biosensors that monitor physiological reactions like heart rate and perspiration, therapists can get a better understanding of how patients react to stressful situations in a safe, virtual environment.

Ikea Place

Ikea Place allows users to place virtual Ikea furniture into their own home to see how everything might look once assembled.

Foot Locker — in-store poster

Using Snapchat AR filter to create the illusion that LeBron James — basketball player for the LA Lakers — is bursting out of a Nike poster in-store.

Here at Orchard, we Invented Better by using webApp AR technology for Hyundai Australia. This allows the user to interact with a variety of Hyundai models, something of a first in Australia. Site visitors can inspect hi-res 360 exteriors and cycle through the full range of colours available, then save their selection and book a test drive — all within their regular browser experience.

Try it out for yourself here — experience.hyundai.com.au

Credits: https://dribbble.com/shots/8971020-Augmented-Reality-DD-Animation-Series
https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/
https://www.forbes.com/sites/bernardmarr/2020/01/24/the-5-biggest-virtual-and-augmented-reality-trends-in-2020-everyone-should-know-about/#7da9518a24a8

Invent Better is a publication of Orchard