(c) watchonista

Would you invest in these watches ?

Tricky question

Recently I found this article about 10 watches to invest in.

I didn’t really agree on the writers’ choice, let me explain you why.

First watch : Tudor Heritage Black Bay

That’s a great choice, and a great watch. This is actually a reedition of a vintage model, the Tudor Snowflake. Its design is nice, it has an in-house movement and value for the price is one of the best right now. So what do I think it’s a bad investment?

Because of scarcity. As of today, there are already 238 Black bays for sale on chrono24, and around 100 on ebay. Low price, huge production, don’t expect a return on investment before 5 years, and it won’t be a good one. Nevertheless, thanks to this reedition, the original snowflake price went through the roof, and it’s hard to find one below 6000 € now.

So, buy this watch for your own pleasure, and you’ll be thrilled.

Second watch: Breitling Navitimer 806

Funny to choose this model from Breitling. Breitling has an interesting history, but hasn’t succeed to create blockbuster watches in the last years. I hesitated many times to buy this model, and finally never did. I think that’s because of this heavy, hard to read dial. However, the Navitimer 806 keeps a steady value over time, and has its aficionados. The brand is probably the factor explaining a limited rise in value. Not everyone can achieve what Tudor did.

Omega Seamaster 300M Professional

Weird design, dial, case and bracelet. 90s at their worse. Not even James Bond can save this watch. If you have to buy a Seamaster, look at the last reedition.

Omega Spacemaster Z-33

This watch is a freak. Not in the Ulysse Nardin Freak way, unfortunately (which is one of the coolest watch ever btw). Let’s say you have a 10% chance that its value will explode over time, and as nobody bought it, you could make a ton of money. But I wouldn’t bet on that.

Tag Heuer Silverstone

I thought the 70s were dead and buried? Guess not…

Massive case, for watch nerds who love the shitload of watches like this on Ebay, from murky watchmakers you don’t ever heard about. And retail price is.. well.. hmm… you see…

Panerai Luminor Marina 00422

Panerai is not doing well, trend seems over. Too bad, I very much liked their beautiful cases. But it’s too big, and their in house movements never seduced anyone. Could their new thin case watches save the brand from drowning ?

Jaeger-Lecoultre Deep Sea Chronograph

Ok, this one is great. Perfect size, limited edition and Jaeger still has a great aura. Plus the old school style chronos are really big right now. I would buy it second hand on Chrono24 for 7000 euros. This will gain value.

Rolex Deep Sea Seadweller

Not really the kind of Rolex I like, but it’s a Rolex and it has a “limited” production. It’s not the slimmest one, but has the timeless sporty look, ROI won’t be the best.

Rolex Sky-Dweller

I have a mitigate feeling about the Sky-Dweller. The complication is a great idea, but not nicely executed. Due to use of only precious metals, retail price is high. Decent ROI expected in the long term.

Patek Philippe 5205

Patek is the king of perpetual calendars and super clean dressy watches. Weirdly, their annual calendars are never their best watches. And the 5205 falls into this trap. Produced massively (for a Patek), important thickness, there are already an important amount of this model on Chrono24. At this price, treat yourself with a Nautilus 5712.

Don’t miss the next article, Follow my Channel or Subscribe to my newsletter.

If you liked this, click the💚 below so other people will see this here on Medium.

If you need my help or an advice on a watch, Contact me