Disrupting the equity crowdfunding industry

Peter Edgar
Investx
Published in
4 min readJul 8, 2018

We’re building a new crowdfunding platform built on blockchain technology allowing Small and Medium Sized Enterprises (SMEs) with a financial track record to raise funds and give investors new access to shares of their choice in the next generation of successful businesses.

The Investx Platform will revolutionise the access and cost of investing, making it accessible, affordable and rewarding, allowing investors to support and share in the success of businesses they believe in. It will provide access to shareholdings at a reduced price for investors because of the value of its use and the cost efficiencies it creates.

Cutting-edge technology. Using a legal contracts framework at the cutting edge of fintech, Security tokens will be created during transactions on our crowdfunding platform to tokenise shareholdings. The Investx platform reduces costs and complexity for the businesses raising funds as well as providing transparency, security and value for investors.

We like businesses with proper track records: Investx’ primary focus is on more mature businesses requiring an injection of funds to allow growth and increased profitability (“growth businesses”). That’s a big pool of businesses — and we know it well. Investors will have access to historic financial reports and past financials trends to help assess the investment, as well as the forecasts and future plans, showing how the investment will help the business. Although, we will also list early stage businesses for those investors attracted by higher risk opportunities, and we’ll provide all the same benefits to those businesses.

Reaching more investors: Investx will ensure as wide as possible investor base can be reached, by focusing resources on meeting marketing and investment compliance with major global jurisdictions. Cryptocurrency has a global reach and Investx will target investors all over the world. With a larger pool available, there will be investors to suit a wider range of business types, making successful fundraising easier.

Much wider range of deal structures: Investx will lead and transact diverse deal types from minority interest fundraises to inject funds into a growing business, all the way up to hands-on deals with growth oversight, where existing shareholders are bought out and a new or existing management team are given the opportunity to accelerate growth.

Liquid investments: We plan to create a fluid secondary marketplace to allow investors in SMEs to sell the shares they bought on the platform to other investors. Distributed ledger technology will transact the legal contracts and record the latest shareholder ledgers seamlessly.

Greater investor engagement: Investors want to see the businesses they’ve invested in succeed, so engagement via the platform is promoted. We will continually encourage the investor community to fine tune the interaction types. If an investment is sold to a different investor on our secondary market, that’s no problem; the business will always have a connection to the latest list of investors.

Investor profiling: Investors will be incentivised to offer up information about their preferred sector, deal type, industry, risk-profile, size of investment and more. As investments are made through the platform our investor preference knowledge will deepen becoming more and more powerful. Statistics derived from this knowledge base will be used for direct marketing to businesses we know investors will like.

Better share pricing for investors: Businesses listing on the platform will have increased confidence that deals will complete because of our understanding of our investor base, and this will enable Investx to negotiate a better share price for investors. Business owners will give a better deal to investors in return for greater certainty of completion and a simpler, more cost-effective transaction with an added value investor base.

Our pre-sale ICO launches on 1st November — download our Litepaper, Whitepaper and Currency paper.

Follow Investx:

Twitter — @investxltd

Bitcointalk — Investx [ANN] thread

Facebook — InvestxLtd

LinkedIn — Investx

Telegram — investxtoken

Medium — investxltd

Github — Investx

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