We’re giving away a superpower for free, and we’re not joking.

InVideo
InSide InVideo
Published in
5 min readJan 8, 2021

Our journey of changing our subscription plans, as the calendar flipped from 2020 into 2021. Read on!

Happy New Year to you and your loved ones!

As the curtains were closing on 2020, we wanted to make some big changes to the way we mapped our business. Up until then, and you might have seen, we were constantly dishing out discounts on all our plans.

While the strategy arguably worked for us thus far, we needed to take a step back and think deeper into what this meant for the brand.

Before we tell you what we’ve been up to, here’s some juicy statistics which point towards why we made the decision we did.

  • Marketers who use videos grow their revenue 49% faster than non-video users
  • 64% of consumers buy a product online after watching a branded video
  • Videos are shared 12 times more than images and text combined on social media

There’s no doubt in our mind that videos are ruling the present, and is only going to get bigger in the future. Without any expensive equipment or a big video budget, we bring to you video editing on the browser, which makes it easy, fun, and super flexible!

*drumroll*

In 2021, we have decided to do away with discounts!

We’re working hard to make InVideo the best video creation tool out there. To make content creation fun, collaborative and engaging. No matter who you are, where you are and what you do, if you want to create a video, you should think of us.

We just didn’t want to keep giving discounts, but do things that really count.

We’re on a mission to make video editing accessible and affordable to all. We didn’t want to be seen as the brand that’s pushing up sales numbers by giving out frequent discounts. And hence, we’re phasing out discounts.

Instead, we want to focus on making video creation with InVideo an experience of a lifetime.

So what did we do?

FREEMIUM + FREE TRIAL: An Offer You Just Cannot Refuse!

Wait, what?!

Here’s what you get:

  • You can sign up with any InVideo plan, and get a 14-day free trial
  • This free trial is a freemium plan, which means you get to access *ALL* our premium features for free
  • At the end of the trial period, you’ll be charged for the plan at 25% off

What do premium features include?

We proudly say that you can make a stunning video in just 15 minutes, without any compromise on quality.

These features are the ying to our yang, the ping to our pong. Take a look!

  1. 3500+ templates ready-to-use at your fingertips! Your ideas, our templates: an unbeatable duo.

2. No more watermarks! Bid goodbye to them, and create videos without any distractions.

3. Access to premium media and a big library that includes Shutterstock, Pixabay, Pixels, and more. So every idea of yours is matched with the perfect imagery!

(Pssssttt: Do you know iStock is coming to InVideo *really* soon too?)

4. Online support 24/7, round the clock. Reach out to us for all your needs! And guess what? We reply in just TWO minutes.

5. You can create upto 60 stunning videos this month!

6. 10GB of storage that you can use to the fullest.

7. Reselling rights are yours. What you do, is yours to keep.

8. Create videos in 70+ languages and take your content to different levels.

9. Automated text-to-speech feature that makes your video stand apart.

10. Make videos for all social media platforms, in whatever dimension you need.

11. In-person online demo personalized to fit your needs to the T.

12. Brand presets to save your brand logo/color palette, so you can use it on all your videos at the click of just one button.

Oh, we could just go on. Want to know more? Check this out.

To get started, PAY NOTHING!

Once you activate the free trial, we do a little celebratory dance! That’s right.

The free trial period is a great time to explore the tool to your heart’s content, try out the various templates we have, scroll endlessly on the millions of premium stock media that we offer, and hone your video editing skills.

Once the 14 days are up, you will be billed for the plan you’ve chosen unless you decide to cancel beforehand. A reminder that you get a 25% discount as well but only this one time!

And once your subscription begins, you can always track things.

However, we understand if you didn’t like our tool! We’ll be sad to see you go, but you’re welcome to cancel your subscription before the 14-day trial ends, and you will not be charged a penny. For any related queries or such, we’re always available on support.

We’ll still be sad to see you go, though.

Here’s hoping to take video creation to great heights in 2021, and we hope you become the video creator you’ve always wanted to be.

Good luck, bruhs!

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InVideo
InSide InVideo

The future of video creation is in the browser, across devices, collaborative and easy. With users in 150+ countries, here’s how we’re scaling InVideo.