COMMUNICATION
How to Make Requests That Don’t Frustrate People
Get to the point quickly
I was talking with a client the other day about how to send emails to potential advisors, investors, etc. I think the natural tendency is to lead up to the “ask” because you are nervous about asking someone for their money, time, or connections. You feel like you have to tell the story and make your persuasive points before you ask them for something.
It’s normal to feel that way. Many people also behave like that in person. They make a lot of small talk before getting around to the real point of the conversation. But, written communication is a bit different.
The people you will be emailing are very busy. Aren’t we all? The average businessperson receives over 130 emails per day. If they can’t quickly figure out what someone wants, they move on and they will probably never make it back to your email.
