Looking for a new job? Your weak ties may be more helpful than your close friends.
Want to start a new business or grow your customer base? You’re probably better off building new connections with acquaintances than tapping into your colleagues.
What is a weak tie? Well, it’s someone you know, but not very well. Or, you were close a long time ago but haven’t been in contact for years or decades.
These weak ties in your network have faded with time and distance. They could be:
- A classmate from high school.
- Your college roommate.
- One of your favorite professors.
- A coworker or boss from one of your early jobs.
- An old neighbor.
- Someone you met at a conference years ago.
- People you bump into at your local coffee shop or gym.
