Why Is Vyvanse so Popular?
A good product and aggressive marketing yield big sales.
Published in
8 min readMar 8, 2022
Less than a decade after being launched, Vyvanse, a long-acting form of amphetamine, captured a third of the US market for stimulant medications. A well designed formulation of an effective product combined with extensive promotion to boost its popularity. I’ll tell you why I think it has worked so well for many of my…