Why Is Vyvanse so Popular?

A good product and aggressive marketing yield big sales.

John Kruse MD, PhD
Published in
8 min readMar 8, 2022

--

Photo courtesy of carloscuellito87 at Pixabay

Less than a decade after being launched, Vyvanse, a long-acting form of amphetamine, captured a third of the US market for stimulant medications. A well designed formulation of an effective product combined with extensive promotion to boost its popularity. I’ll tell you why I think it has worked so well for many of my…

--

--

John Kruse MD, PhD
Invisible Illness

Psychiatrist, neuroscientist, father of twins, marathon runner, in Hawaii. 100+ ADHD & mental health videos https://www.youtube.com/@dr.johnkruse6708