Our mission is to empower the world to become lazier and stupider about the things that don’t matter, so that they can become more proactive and brilliant about the things that do.
If there’s anything we can do as a service to empower our clients to become lazier or stupider, do it. The smarter and more powerful a service becomes, the stupider and lazier it empowers its clients to be.
If you can do ten things so that your client can do one less thing, do it. Go to great lengths to take things off of their plate. To make decisions obvious and easy to make.