App store optimization( ASO) is the process of optimizing mobile apps to rank advanced in an app store’s hunt results. This can increase visibility and drive further business to your app’s runner, eventually leading to further downloads. ASO includes optimizing the app’s title, description, keywords, screenshots, and reviews. It’s also important to track your app’s performance and make updates consequently.
Key points of ASO:
- Researching keywords: Identify the keywords that are applicable to your app and that users are likely to search for. Use tools like Google’s Keyword Planner and Sensor Tower to help with this.
- Optimizing the app’s title and description Use the keywords you’ve linked in the app title and description, making sure to keep them terse and instructional.
- Using screenshots and video Use screenshots and video to showcase your app’s features and benefits. Make sure they’re visually appealing and directly represent your app.
- Tracking and analyzing your app’s performance: Use tools like Google Analytics and App Annie to track your app’s performance and understand how users are interacting with it. Use this information to make advancements and optimize your ASO strategy.
- Keeping the app updated and maintaining its applicability.
- Use of backlinks
- Use of social media to promote the app
- Localizing your app’s listing to reach further users
- Use of paid promotion( if budget permits)
