New partnership announcement: Starname & UNLSHD
We’ve partnered with UNLSHD to work on Starname’s brand, communication, and marketing strategy.
Starname, as a project, has been through some changes early this year as it entered a new phase, now focused on starname, the product.
So far, we mostly partnered with peers from the blockchain industry to expand our functionalities footprint. This was a way to get integrated with other actors of our community and benefit together from the development of the entire ecosystem.
This new moment for Starname, nevertheless, brings along many changes that go from the enhancement of our tokenomics to how we promote and explore the potential of what has been developed up to now. Mass adoption is around the corner and blockchain is at a tipping point: institutions are heavily investing in it and the interest of the public is growing fast towards this technology and its possibilities.
We will keep on striking relevant partnerships in the future but we switched gears because it’s an important time. As already shared during our 9th AMA, we are thrilled to announce our partnership with UNLSHD, led by Tom Eslinger and Glen Cameron, to work on Starname’s brand, communication, and marketing strategy.
Tom & Glen are industry leaders in the field of marketing and communications. In the past, both were aligned with the huge ad agency Saatchi & Saatchi Worldwide — Tom as Global Digital Creative Director, and Glen as PR/Comms advisor & director to the worldwide CEO, they’ve worked across every sector, in multiple countries around the world.
Tom is one of the most awarded creative directors at Cannes Lions ever. Glen has written, created, and produced all types of events and materials for the world’s most well-known brands. Working together as UNLSHD they’ve been looking for the right partner to bring world-class marketing into the blockchain space, and they’re passionate about blockchain and crypto.
We are committed to our vision of bringing blockchain to the people making it more accessible and easier to understand. It’s in order to achieve this bigger than life ambition that we’ve partnered with UNLSHD: we want our message right and spread the right way. We want people to start using blockchain technology with Starname. We want to be the way to get into the crypto world.
We, at Starname, want mass adoption, not preaching to a pre-existing audience. Starname is for everyone, and everyone needs to know that. That’s why Starname and UNLSHD chose each other to work together. A perfect fit. Not something you’ll see elsewhere.
