Starname Labs Unveils Starfunds

IOV Starname Official
Starname Blog
Published in
4 min readJun 27, 2023
The Rise of Starfunds

Since embarking on our journey at Starname in 2018, we have been driven by an unwavering commitment to innovation and progress, regardless of the evolving landscape of blockchain and web3.

At Starname, we are fuelled by a passion to leverage the power of the web as a global opportunity, making value accessible with heightened transparency, security, and reliability. Over the past four years, our dedication has remained steadfast in creating products that simplify the process of value creation for our users.

  • Starname Domain: We have pioneered the concept of a multi-chain domain name with a global perspective. This breakthrough innovation enables the creation of domain extensions across all blockchains and Web3 projects, facilitating the establishment of white-label Web3 domains.
  • Starname Wallet: Our user-friendly multi-cryptocurrency wallet offers a seamless experience, complete with a unique integration with Gmail for automated password storage.
  • Starname Explorer: Our blockchain explorer provides comprehensive insights into blockchain protocols, offering users a detailed overview of the IOV blockchain.
  • Starname Connect: As a decentralised authentication solution, Starname Connect empowers users to securely access blockchain applications using a single account.
  • Starname Creator: This feature streamlines the management of user identities within the blockchain ecosystem, including the issuance of certificates for legal entities and individuals who own non-fungible tokens (NFTs).

Today, we are thrilled to introduce our latest innovation in the Web3 space: Starfunds.

Starfunds presents a groundbreaking opportunity for both Web3 and non-Web3 companies to accelerate their development by securing funding and resources within a shorter timeframe.

How does it work?

By leveraging the core functionalities of the Starname Creator, we identify investors and businesses, establishing a secure marketplace for all participants.

Once the parties are identified, startups gain the ability to tokenize their value. We are concurrently working on two projects:

  • Utilizing the legal and regulatory framework in Europe to tokenize assets such as company shares.
  • Enabling entities to create liquidity on their issuances using a digital medium.

Through the introduction of Starfunds, we aspire to revolutionize the fundraising landscape by providing a secure and efficient platform for startups and innovative companies to access the resources needed to accelerate their growth.

Empowering High-Growth Startups with the Web3 Process:

For most startups, the fundraising process is arduous and challenging, even if they possess quality technology or products perfectly aligned with their target market’s needs.

Starfunds aims to make fundraising more efficient and accessible for all startups, employing a Web3 process that ensures reliability, security, and asset identification.

The Market for Starfunds:

The market comprises early seed and series A startups seeking funding for their development. The global market for early seed and series A startups is valued at $450 billion worldwide, with an average annual growth rate of 7%.

Solution:

Starfunds builds upon the technology of the Starname Creator, enabling the creation of liquid digital certificates for investors. We leverage the identification and identity capabilities of legal entities and individuals to generate digital ownership certificates that can be traded on decentralized financial markets.

The solution is a marketplace with two entry points: one for startups seeking funding and the other for investors. On the investor side, we provide validated access with thorough verification and KYB (Know Your Business) and KYC (Know Your Customer) identification processes for listed entities, resulting in a scoring system and various trust elements associated with these entities.

Ultimately, the marketplace will enable startups to have liquid digital assets, allowing them to resell their shares on the marketplace at any stage of the startup’s lifecycle.

Company:

Starfunds, like all Starname B2B products, is incorporated in France under the name Starname Labs. Our mission is to develop use cases surrounding Starname domain technology. The range of applications is nearly infinite, and we are at the early stages of mass adoption by users.

A New Life for the IOV Token:

The IOV token is already used for purchasing Starname domain names and conducting peer-to-peer name exchanges on our marketplace.

Additionally, it will serve an additional function within the Starfunds marketplace, facilitating the identification of individuals and legal entities operating on the platform, as well as recording physical certificates such as KYC and KYB.

Conclusion:

Today at Starname, we are convinced more than ever that Web3 has not yet delivered all its promises. As an organisation within the ecosystem, we are working to ensure that all creators can benefit from greater transparency, security, and creativity, creating the conditions for a better world.

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