IPG Media Lab
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IPG Media Lab

A Marketer’s Guide to Esports

Highlighting the Media and Brand Opportunities in Esports

Fans at sports venues to attend esports tournament in person

Esports is growing fast

Source: eMarketer

Esports is youth-oriented

Esports is global-reaching

Source: Newzoo

Brand Opportunity

Brand Takeaways


  • League of Legends Championship Series (Riot)
  • Intel Extreme Masters
  • The International Dota 2 Championships (Valve)
  • ESL
  • Overwatch League
  • ELEAGUE (Turner)
  • Rocket League
  • EVO (Capcom)
  • Dreamhack
  • Red Bull Battle Grounds
  • MLG (Activision)
  • Call of Duty World League
  • ESWC (WEBEDIA group)



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