Amazon Is A “Gadget Company” Now

With the release of six new tablets and e-readers earlier this week, ecommerce giant Amazon has officially evolved into a “gadget company”. From refreshed low-end tablets to high-end e-readers, the company has come a long way since the introduction of its the Kindle seven years ago. And except for the $199 Kindle Voyage, most of the new lineup seems to uphold its business model — sell hardware for little or no profit, and hope to make money when customers buy content on Amazon’s platform. But as Apple has proved time after time, a true gadget company can profit from both hardware and content.