Amazon Purchases Evi, Gets Into Voice Recognition

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 18, 2013

Amazon has acquired Evi, a voice recognition software company specializing in technology similar to Apple’s Siri, for $26 million. This buy has fueled rumors of Amazon’s effort to create a smartphone, but is likely to also find a home on the Kindle Fire. It will be interesting to see how the technology is applied and how it will affect Amazon’s market share in the mobile sphere.

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IPG Media Lab
IPG Media Lab

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