Amidst Declining Growth, Twitter Onboards Users During World Cup

Twitter rolled out several special onboarding features to get new users setup to follow the World Cup on the platform. This included a step by step process to suggest the right players, brands and teams to follow and even what to tweet. It’s a smart strategy to combat declining user acquisition, engagement stock prices and this “starter kit” could also be an interesting monetization opportunity to promote events like the Oscars for TV networks.