Angry Birds Creator Is Prepping to Grow

Angry Birds-creator Rovio had something to be pleased with as it announced new hires in its Brand Advertising Partnership team, making the gaming company a fully-fledged “direct media partner to some of the largest brands in the world.” Some brand partnerships already in action include McDonalds, Warner Brothers, Campbell’s, and more. These indicate Rovio’s desire to leverage its massive fanbase in many areas of its business, and to continue to grow as it prepares a series of animated shorts starring Angry Birds characters, expected to debut in the spring.