IPG Media Lab
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IPG Media Lab

Apple Event Recap: Fall 2022 Launch Event

From building bridges to AR interfaces to making niche products aspirational, here’s what brands can learn from the latest Apple event

Credit: Apple

Bridges to Hands-Free Interfaces

Dynamic Island feature; Credit:Apple
Personalized Spatial Audio; Credit:Apple

Reinforcing Brand Trust & Loyalty

Apple Watch ovulation cycle tracking; Credit: Apple
SOS via Satelite

Niche Products Made Aspirational

Apple Watch Ultra
New Action Mode for iPhone 14 Pro models

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Richard Yao

Richard Yao

Manager of Strategy & Content, IPG Media Lab