IPG Media Lab
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IPG Media Lab

Apple’s 2022 WWDC Event: Must-Know Highlights for Brands

No “RealityOS” or AR headset tease, but still plenty to dive in and chew on

Return to the Apple Park; All image credits: Apple Inc.

The Multiplayer Experience Comes to Apple

SharePlay comes to iMessage

Lock Screen Widgets Unlock New Mobile Real Estate

New lock screen UI with customizable style & widgets

Apple Wallet Adds More Commerce-Friendly Features

New Apple Pay features in action

Major CarPlay Updates Signal Apple’s Car Ambitions

Refreshed CarPlay coming to new vehicles starting 2024

Apple Lays More Subtle Groundwork for AR Interface

Apple’s 3D “City Experiences” come to Vegas

Miscellaneous Media-Related Observations

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