Backlash: Concern Over Tracking Devices In London’s Recycling Bins

IPG Media Lab
IPG Media Lab
Published in
1 min readAug 12, 2013

This is another flavor of a technology we’ve seen pop up from similar vendors, in the US in particular. Although the data is anonymous, to be fair, you can determine the make and model of a device from the MAC address. It’d be interesting to know what sorts of findings came out of the experiment other than that there are a lot of people in London (which we knew already).

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IPG Media Lab
IPG Media Lab

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