Battelle: Optimizing For Graph Search

Federated Media’s John Battelle released a thoughtful piece on the implications of Facebook’s Graph Search for user engagement and advertising. One of his most salient points is that Graph Search will change the type of data users share about themselves as they optimize for search in the same way companies did when Google Search picked up steam. This means more information shared, higher engagement and more valuable user data for marketers trying to reach audiences on the platform.