Beats Music Offers Big Exclusives To Compete With Spotify

IPG Media Lab
IPG Media Lab
Published in
1 min readJun 16, 2014

When Beats Music announced its streaming music service, many wondered how it would be able to compete with the likes of Spotify and Pandora, the industry heavyweights. Now we have a better idea; after their acquisition by Apple, Beats Music is using its industry clout to gain access to big exclusive singles, like Jay-Z’s remix of “Jungle.” Though Spotify has about 40 times the number of subscribers, Beats has the brand names — and now, it also has industry exclusives to lure new users.

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IPG Media Lab
IPG Media Lab

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