Best Buy Claims To Kill ‘Showrooming’
Best Buy believes that its latest policy shift will destroy the now-common practice of “showrooming” in its stores. On March 3rd, stores will display all local retail competitors prices, along with 19 “major online competitors” in all product categories. This comes on the heels of Best Buy’s temporary price-matching initiative that debuted during the holiday season, and after its apparent success the retailer is making the shift permanent. Showrooming is a growing worry for electronics stores, as the practice effects sales of gadgets and devices more than any other category. Price matching for Best Buy will include major competitors such as Amazon, Apple, Newegg, OfficeDepot, Staples, and Target.