Beware Of The Privacy Threats Posed By IoT Devices

IPG Media Lab
IPG Media Lab
Published in
1 min readJan 28, 2015

Read original story on: New York Times

The Federal Trade Commission (FTC) on Tuesday reported that Internet-connected devices presented “serious data security and privacy risks”, urging companies to make data protection a top priority. The announcement came just after Verizon’s supercookie — embedded unique user identifiers that are undeletable — made headlines last week for the privacy threats it poses for customers.

In both cases, the main security and privacy threats originate from non-consented access to and sale of personal data by third-party devices or apps. As estimated by Gartner Research, around 4.9 billion connected devices for consumers, enterprises, and utilities will be in use this year, generating a vast amount of personal and company data that need to be properly protected and regulated.

Update 1/30/2014: NYT reports that Verizon Wireless has decided to make a major revision to allow users to completely opt-out of its “supercookies”.

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IPG Media Lab
IPG Media Lab

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