Black Friday Dwarfed By Single’s Day In China

China’s biggest retail day is “Singles Day,” which is celebrated on November 11th and is a bit of an inverse Valentine’s Day in which people buy gifts for friends that are still looking for love. E-Commerce sales for this year’s holiday were reportedly $4.6 billion — roughly four times e-commerce sales for Black Friday. With numbers like that it might just be a matter of time before Singles Day makes its way to the US.