BMW Mini Turns Car Into Digital Billboard

As part of its ‘Mini’s Not Normal’ campaign, the automotive company put 48,000 LED lights onto one of its signature cars to broadcast your Tweets and Vines. It’s driving around London until August 19th, and customers can use the hashtag #MINIartbeat — or the Mini’s Facebook app — to get posts to appear on the car. What’s more, Mini will send a clip of the user’s post on the car as a souvenir. Though it’s reminiscent of Mercedes’ ‘invisible car’ promotion from last year, it adds the important element of conversation and social engagement to the bright mobile experience.