British Airways Debuts Airplane-Tracking Billboard

British Airways can claim a first in advertising, having launched its new Look Up campaign, which includes a custom animated billboard that updates to track actual flights overhead. The ad displays a little boy pointing to the sky, and his finger follows the path of an actual plane. The billboard also displays the plane’s flight number and origin. Innovative ads like these capture the imaginations of their audiences and provide a more positive experience of being advertised to, while also ensuring higher levels of engagement.