Burberry Launches Smart Personalization With Made To Order Line

Burberry has begun offering seamless (ha, ha) personalization of garments from its Made to Order line. Customers can now order outerwear and accessories straight from the runway in-store, online, or from mobile devices. Garments will be delivered nine weeks later with personalized nameplates, and an embedded technology that, when scanned, will trigger a short film of the actual garment’s creation on a mobile device. As an added bonus, inside Burberry’s Regent Street location in London, the film can be triggered on smart mirrors. This is only one facet of Burberry’s exemplary adoption of technology, including its strong use of social media and other creative interactive installs in stores.