Buzzfeed Introduces The Reaction Cam

Buzzfeed illicits some of the biggest reactions on the web so it’s not surprising to see they’ve figured out a way to let users get in on the action, all sponsored by Starbucks. Introduced as the reaction cam, users will be able to create and share three-second animated Gifs in response to Starbucks sponsored content on the site. From GIFs to song remixes and six second videos, brands have never been in a better position to enable content creation through technology.