Cablevision To Team Up With ESPN For Data-Sharing Deal
Read original story on: AdWeek
In a first-of-its-kind data deal between a cable TV provider and a cable network, ESPN is teaming up with Cablevision to combine audience data, taken straight from set-top boxes, with viewing habits and other behavioral data, the premium sports channel announced at its upfront presentation earlier today.
The new deal will help match ESPN impressions with sales data and other relevant information to accurately determine value, demonstrating ROI to advertisers, who will be able to see how long ESPN’s audience spends on a particular sport and the time of day they’re most engaged.
As both companies reportedly expressed interest in making similar deals in the near future, we expect to see more mutually beneficial data-sharing deals between content providers and service providers coming soon.