Chartbeat’s Findings Shake Up The World Of Display
Published in
1 min readMar 18, 2013
Chartbeat is now providing data to publishers and marketers that may radically change how we value display ads. Measuring the amount of engaged time spent on a website is proving that ads below the fold actually increases brand recall more than the top of the page. The moral of the story is that content is still a valuable consideration in an audience-centric marketplace.