CW Network Comes To Apple TV

IPG Media Lab
IPG Media Lab
Published in
1 min readMay 17, 2013

CW Network has announced that it will be delivering a dedicated app to the Apple TV ecosystem, allowing users to access their content directly through the set-top box. This marks a big shift in terms of traditional TV programming entering the connected TV space. The enhanced interactivity on these platforms creates plenty of opportunities to innovate, without the need for second screen programs. Content will be available a day after the TV broadcast and will be ad-supported.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.