Ereaders On The Decline

IPG Media Lab
IPG Media Lab
Published in
1 min readDec 12, 2012

If you haven’t heard the mention of ereaders in a few weeks, it’s for good reason. The growth of tablets appears to be phasing out the single-task device according to a recent report from isuppli. The study predicts sales to decline 36% by year-end with just 7 million units on the market in 2016. The optimal reading display and superior battery life seem to be the two features keeping ereaders afloat.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.