Event Recap: Mobile World Congress, Day 3

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 6, 2015

Today is the last day of Mobile World Congress and despite the madness of 90,000+ attendees, 18,000+ exhibitors, and one massive taxi line, IPG Media Lab scoured the event one last time to find a few hidden gems. (In case you missed it, catch up on Day 1 and Day 2 coverage.)

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EVA, an AI virtual assistant, combines facial coding and emotion tracking technology to provide personalized information and recommendations.[/caption]

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Huawei CarFi turns your car’s 12 volt power outlet into a 4G LTE hotspot.[/caption]

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This Chinese company showed us their unique process of molding and designing aftermarket phone cases using a heat vac.[/caption]

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SK Telecom showcased a 5G-connected robot mirroring human movement without latency thanks to the use of a sensor-emitting exoskeleton.[/caption]

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Korea Telecom demonstrated their personalized digital signage ads based on user affinities. Mobile users opt-in by setting their preferences through an app, and the ads are served through LTE.[/caption]

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HZO was running TVs and computers with electronic chips that were submerged in water.[/caption]

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SlimPort demonstrated their gaming port, which enables gamers to move the mobile gaming experience to the 1st screen (in 4K with latency!)[/caption]

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Good bye from Barcelona![/caption]

Thanks for following our coverage from Mobile World Congress! Look for a recap from the Lab coming soon.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.