Facebook Phone Launches…Sort Of

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 4, 2013

The Facebook Phone has arrived…sort of. Mark Zuckerberg announced Facebook Home, an Android-compatible integration that replaces the Android home screen with a Facebook-branded experience dedicated to providing easier personal communication than the current app model does. Apps are still easily accessible via an app launcher. Facebook’s clever move relieves them of the hassle of producing a hardware piece, while gaining them deeper hardware integration. The question remains: Will other companies create similar top-level integration packages for Android devices to promote their brands?

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.