Facebook To Prioritize Real People’s Posts Over Brands

Read original story on: TechCrunch

Facebook introduced an update to its news feed algorithm that will prioritize posts from real people over those by brand pages and publishers. For some brands, reach stats and click-through rates on Facebook reportedly went down almost immediately after the changes were implemented on Tuesday; however, it is still too early to tell exactly how much impact this new tweak will impact brands’ efforts on Facebook in the long term. As competition for limited attention grows, brands have to work harder to produce entertaining quality content that people want to see in their feed.