Fitbit Officially Charges Forward With Three New Devices

IPG Media Lab
IPG Media Lab
Published in
1 min readOct 27, 2014

Read original story on: The Verge

Over a week after their existence was leaked, fitness tracker leader Fitbit has officially announced three new wearable devices. The Fitbit Charge is an update to Fitbit’s previous Force fitness tracker, but the other two devices — the Charge HR and the Surge — include some powerful new technology that should allow users to get a picture of their health all day. Given their recent decision to opt out of Apple’s HealthKit, however, it seems like Fitbit might need to do more than just hardware updates to retain the user base.

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IPG Media Lab
IPG Media Lab

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