Furby Ushers in Era of Attachment Marketing | DigitalNext: A Blog on Emerging Media and Technology — Advertising Age

IPG Media Lab
IPG Media Lab
Published in
1 min readSep 26, 2012

Hasbro’s Furby And Attachment Marketing

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.