Gigya Report: Social Login And Sharing

IPG Media Lab
IPG Media Lab
Published in
1 min readJul 19, 2013

Gigya has published a insightful report on the social login and sharing preferences across the various platforms from Yahoo to LinkedIn. The findings on Google+ are interesting as they reveal that a decent amount (24%) of social logins are connected via Google+ accounts although the network accounts for a mere 2%. Translation: Google+ is an active network of users (likely stemming from Gmail), but a lack of engagement for their social features.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.