Google Play In-App Purchase And Subscription Revenue Raising Rapidly

IPG Media Lab
IPG Media Lab
Published in
1 min readMay 17, 2013

In a continuation of it’s I/O conference, Google held a session on how to make money on the Andriod operating system. It shared some statistics on why its app store is worth investing in, and they were truly impressive: in-app purchase revenue growth jumped 700% in one year, which is reflected in the top apps as listed by highest grossing titles in the Play rankings. Subscriptions — introduced just a year ago — is showing revenue that’s doubling every quarter. Google, then, is suggesting in-app purchases are a great way for companies to make revenue while also advertising their product. As well, Google noted that there is a 1.7x higher purchase rate on tablets than on phones for apps, and updated apps that take advantage of new operating systems and capabilities perform at almost double the rate of monetization.

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IPG Media Lab
IPG Media Lab

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