Gracenote’s TV Ad of the Future

Gracenote, the service best known for being the recognition and recommendation technology used in iTunes, has now expanded its technology to ID video sources as well — now it’s ready to branch into TV. The Sony subsidiary hopes to capitalize on second-screen TV viewing by offering advertisers the opportunity to target the masses with precision similar to that available with web-based ads. Their algorithm dynamically inserts ads based on what is playing on the screen and demographic data about the viewer.