HBO Go To Stream Live Sports By Year End

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 29, 2013

One of the major downsides to advanced TV platforms has been the lack of live programming, specifically around sports games and other tentpole events like the Oscars. The real-time nature of these programs is paramount and is often not available from players like Roku or Xbox. Yet, recent news indicates that this may no longer be the case.

HBO Go has announced that they will offer live sports streaming by the year end. HBO Go has already been a colossal success and this new feature would likely make it an even more attractive offer. Currently, live streaming has been offered by cable networks for large events like NBC Olympic coverage, but HBO and others providers are expanding this online model to more regular programming as well.

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IPG Media Lab
IPG Media Lab

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