How Google Is Positioning Waze To Be The Core App For Android Auto

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 4, 2015

Read original story on: The Verge

Since Google’s acquisition of Waze in 2013, the real-time data-driven navigation app has been steadily growing its popularity among drivers. As a result, Google has decided to include Waze as one of the pre-installed apps on new Android phones, along with other Google staples like Maps, YouTube, and Gmail. With this move, Google is set to expose Waze to a larger potential audience, presumably readying it to take center stage of Android Auto system for connected cars.

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IPG Media Lab
IPG Media Lab

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