How Medium Is Becoming More Like Tumblr

IPG Media Lab
IPG Media Lab
Published in
1 min readFeb 26, 2015

Read original story on: TechCrunch

Popular industry blog platform Medium is introducing a series of changes that encourages its users to share stories of shorter length. The platform is also replacing its front-page “channels” with “tags” for content discovery, furthering its resemblance with Tumblr, for better or worse.

While it makes sense that Medium would want to make itself more accessible to casual bloggers in order to reach a broader mainstream user base, some worry that such changes could cost Medium its core asset — the staple “Medium Post”, — thereby losing its differentiating point.

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IPG Media Lab
IPG Media Lab

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