Hulu Not To Be Sold: Receives $750 Million From Current Shareholders

IPG Media Lab
IPG Media Lab
Published in
1 min readJul 12, 2013

Online TV mainstay, Hulu will not be sold despite months of bidding. Instead, their current network shareholders, including 21st Century Fox, NBCUniversal, and The Walt Disney Company have contributed $750 million to bolster the service. Hulu either did not receive high enough bids or believes they have significant long term value. With that said, Hulu’s network partners often host their videos on their own sites as well, thus cannibalizing Hulu views and ad sales.

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IPG Media Lab
IPG Media Lab

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