Kate Spade’s Shoppable Ad
Published in
1 min readNov 12, 2013
Shoppable ads are hardly new, but Kate Spade’s HTML 5 offers a novel take on ecommerce video. The fashion ad includes a rolling display of products featured in the video with a link to the product page. The ad unit makes use of Google’s Lightbox format and will run across the internet giant’s Display Network.
