KFC Releases The Chicken Corsage

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 14, 2014

KFC has released the Chicken Corsage which pairs baby’s breath flowers with room for a drumstick. The corsage costs $20 and comes with a $5 gift check for the poultry adornment. Clearly KFC’s aim is not to sell more chicken through the corsages directly, although wearable food does seem like a good investment. In reality, it drums up a great deal of buzz as they connect with a younger audience around the awkward hilarity of prom. So far, the marketing stunt has garnered over 200K views on their YouTube video also hosted on a microsite.

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IPG Media Lab
IPG Media Lab

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